Our Work

You’re looking at strategic sample work. Each example you see here is built using the same high-converting frameworks, voice-of-customer research, and messaging psychology we use for all of our clients — founders, coaches, and SaaS startups who trust us to drive growth.

Landing page copy - Digital course creator

Goal: Convert cold traffic into webinar signups.

Copy highlights:

  • Results-based, impactful headline that hits several key psychological triggers and conversion principles without complex jargon, especially effective for cold traffic

  • Action-oriented tagline that speaks to the natural progression of most digital businesses, from launch to growth to automation

  • Benefit-driven bullets that cut through vague marketing speak and address core pain points—critical for cold traffic or skeptical leads

  • Very clickable CTA buttons that are curiosity driven and aligned with desire-based decision-making

Email sequence - Welcome flow (3 of 5 emails)

Goal: Warm up new leads from lead magnet.

Copy highlights:

  • Narrative progression that builds momentum, mirroring the natural arc of buyer readiness: awareness, alignment, then action

  • Tone that’s conversational, not corporate, which lowers resistance, builds intimacy, and makes the sequence feel like a personal guide rather than a marketing funnel

  • Clear, focused value in every email, with each message delivering 1) a single big idea, 2) a main CTA, and 3) immediate relevance to the reader’s goals, sans rambling

  • Strong psychological anchors, combining open loops and specificity, storytelling and vulnerability, as well as authority and simplicity

  • Calls-to-action that match buyer readiness—no hard sells!—and use non-threatening micro-conversions that allow high-intent leads to move faster without alienating the rest

Sales page - eCommerce brand

Goal: Convert ad traffic to purchase for a wellness product.

Copy highlights:

  • Emotion-driven hook that resonates deeply and acknowledges real pain without being alarmist, building instant trust and empathy while tapping into a shared, visceral experience of many women: quiet daily discomfort that’s normalized

  • Clear, empowering brand that creates a transformational promise and shifts the conversation from “symptom management” to self-worth and empowerment—powerful emotional positioning

  • Linkage between what the product offers to how the user feels using short, punchy subheads; easy-to-skim bullets for mobile users; and everyday, emotionally charged language rather than sterile scientific claims

  • Identity-driven calls-to-action that make the action of purchase feel like self-care and empowerment, not a transaction